The name was shortened to Tiffany & Co in 1853 when Charles Tiffany took control, and the firm's emphasis on jewelry was established.[1] Tiffany & Co. has since opened stores in major cities all over the world. At some point, it was acquired by Philadelphia-based investment company Bankers Securities Corporation. As part of its branding, the company is strongly associated with its Tiffany Blue color, which is a registered trademark.

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